Officine Panerai has recently released an amazing new iPhone application that allows Panerai enthusiasts a simple solution to viewing the latest and greatest Panerai watch models for 2010. There is an overview of all the Officine Panerai Authorized Dealers, news feeds of the latest events for Panerai, amazing wallpaper downloads for your iPhone, and a memory game.
Their boutique finder easily enables you to call any one of their boutiques, and has a nice map for you to find any of the boutiques. This can be very helpful while you are on vacation.
Click this link to get the app for your iPhone or use the AppStore on your iPhone. Once you get our hands on this application and find your dream Panerai watch, be sure to find the perfect Panerai Strap for your new watch.